This general branding film for the YWCA of Binghamton captures the organization’s heart, purpose, and daily impact. Produced, filmed, and edited by Maleke Bedeau of Strive Motion Production, the video highlights how the YWCA empowers women, supports families, and strengthens the community through programs that promote equality, safety, and opportunity.

From candid moments with staff and participants to cinematic visuals of real community spaces, this piece was designed to reflect the YWCA’s ongoing commitment to inclusion and empowerment. It serves as both a storytelling tool and a visual introduction for donors, partners, and viewers learning about the YWCA’s mission for the first time.